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Tuesday, April 18, 2006

Featured Profiles on Myspace.com: http://www.featuredprofile.com/buy.php

During the course of the day, myspace.com puts up new featured profiles. A featured profile is one that was obviously paid for. Companies buy this space in order to promote their brand. Many multimedia channels use this function to its advantage, for instance when a new movie is coming out that has the same target audience as myspace, myspace sets up a featured profile for it. The feature profile is then advertised on the login page. This ensures that everyone who signs into myspace daily, will see it.

I find this very interesting because this tool can be used to reach millions of people daily. The amount of space it takes up on the actual screen is about 2x2 inches. This means 2x2 inches can be responsible for millions of dollars. Businesses should really use this tool to their advantage. I tried to research the price of a "featured profile", but I was not able to access the information. The reach of Myspace is already incredibly large. The fact that a business can pay for a featured profile and it is not just pick at random by Myspace.com makes a large difference. I'm sure now that big corporations and companies have started utilizing the feature profile function, sales will flourish. Its a very easy to gain millions of consumers daily.
http://myspace.com

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