Emergence Marketing on Facebook.com:
Emergence marketing is a tool that the facebook uses to a very large extreme. PhD Fred Stutzman did a study teens using the facebook and came up with many new statistics. The Emergence Marketing website looked into Shutzman's case and uncovered many interesting facts about teenagers using the facebook.com. "Over the course of a semester, Stutzman analyzed the behavior of UNC students in social network communities. He was particularly interested in Facebook because in a previous study he found that 88% of freshman had active Facebook accounts. His current study was based on a sample of all undergrads in the class of 2009.First mind blowing factoid from his study: On the first day of school, 3,193 freshman had a Facebook account. That was over 85% of the entire class, and many had already been using Facebook for many months. As it turns out, the months of June and July represent the greatest months of account creation. He found that in the two days following freshman orientation, there was a 200-500% increase in daily account creation"(EmergenceMarketing.com).
I find this interesting because, now the facebook is credited with creating friendships for incoming college freshman. I was halfway into my freshman year when the facebook came to Ithaca, so I had to make friends on my own without online help. I'm not sure if I'm at an advantage or a disadvantage. Why not use a tool that is helpful? I do not have a problem with using facebook, I just feel like it is more appropriate to reinforce the friendships I have made, than make new ones online.
The kids that have used facebook to make new friends at college are being used to conduct studies about emergence marketing. This is a bit unethical because I feel that the facebook is making students part of a lab rat type of testing. Many of the students using facebook do not fathom the amount of advertising they are witnessing. For the corporate world, the facebook is a way to "find out what the kids like", but the kids are blinded by this theory. They just want to make friends and comment on eachother's wall. I guess this is a plus for corporate America, now they can use facebook.com to target their market more efficiently.
Emergence marketing is a tool that the facebook uses to a very large extreme. PhD Fred Stutzman did a study teens using the facebook and came up with many new statistics. The Emergence Marketing website looked into Shutzman's case and uncovered many interesting facts about teenagers using the facebook.com. "Over the course of a semester, Stutzman analyzed the behavior of UNC students in social network communities. He was particularly interested in Facebook because in a previous study he found that 88% of freshman had active Facebook accounts. His current study was based on a sample of all undergrads in the class of 2009.First mind blowing factoid from his study: On the first day of school, 3,193 freshman had a Facebook account. That was over 85% of the entire class, and many had already been using Facebook for many months. As it turns out, the months of June and July represent the greatest months of account creation. He found that in the two days following freshman orientation, there was a 200-500% increase in daily account creation"(EmergenceMarketing.com).
I find this interesting because, now the facebook is credited with creating friendships for incoming college freshman. I was halfway into my freshman year when the facebook came to Ithaca, so I had to make friends on my own without online help. I'm not sure if I'm at an advantage or a disadvantage. Why not use a tool that is helpful? I do not have a problem with using facebook, I just feel like it is more appropriate to reinforce the friendships I have made, than make new ones online.
The kids that have used facebook to make new friends at college are being used to conduct studies about emergence marketing. This is a bit unethical because I feel that the facebook is making students part of a lab rat type of testing. Many of the students using facebook do not fathom the amount of advertising they are witnessing. For the corporate world, the facebook is a way to "find out what the kids like", but the kids are blinded by this theory. They just want to make friends and comment on eachother's wall. I guess this is a plus for corporate America, now they can use facebook.com to target their market more efficiently.
posted by ADL @ 2:28 PM
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